Results goals = traditional goals that our mind goes to:
Increase revenue to $5M
Improve profitability to 25%
Cut costs by $100k
Add 3 new locations
Launch new offering
Etc…you know the traditional goals ;)
These results that you want are off in the future and are needed. What about the day-to-day? The day-to-day is where actions are taken.
What are the sub-goals to get to the Results Goal? What are the actions that your team needs to take to get there?