Newsletters have a bad rap these days because of frequency and application. We get so many promotional emails these days that we are all a little bias when we hear ‘newsletter’ or ‘email list’. There are a number of organizations that send newsletters/emails too often! So we (and customers) are turned off and hesitant to sign up for any newsletter/email list.

Overcoming this bias is important for:

1) signing up for newsletters/email lists that will actually help and

2) as a business owner, to leverage this great channel for connecting with customers.

Newsletters are good as a channel for connecting. The bar has been raised on how we use it because there is so much noise in the world and this bias that has happened when customers hear ‘newsletter’.